Prima Donna
Over 61,000 Happy Customers & Counting
Thank you ,
I’m very pleased with the garments I received. I intend to continue being a long time customer of the Town Shop.”
Thanks Pat!
I'm getting excellent quality for my money. Thank you to everyone at this terrific store for your help and good will.
I have recently purchased several gift items for my wife. The items have been of high quality, great pricing and excellent customer service. The photos are great representations of what we actually received. I am not surprised. They've been doing this for over a hundred years. Brava Town Shop. Thank you!!! See you again soon.
I have shopped at the Town Shop on Manhattan’s upper west side for fifty years: the stock is awesome and the service crème-de-la-crème. Treat yourself!
Fantastic lingerie and bathing suit and pajama shop. I have been going for decades - the selection is great and the staff - especially for bra fittings are so helpful and knowledgeable.
Extremely happy with every item I ordered. Including this one. Perfect fit. True to size and looks exquisite! I called the shop to thank them for offering such exceptional pieces.
Very good return service. Thank you.
Great quality and super cute suit. Shipped very quickly. I’d definitely order through Townshop again!
The Town Shop introduced me to this brand (Empreinte) years ago and I have stayed with it in bras and swimsuits. I no longer live in NYC but am grateful to be able to order from them.
Prima Donna
A Closer Look at the Brand
Prima Donna, a renowned lingerie brand established in 1865, is celebrated for its unwavering commitment to redefining luxury lingerie. With a legacy of exquisite craftsmanship and meticulous attention to detail, Prima Donna offers women of all shapes and sizes a flawless fit and unparalleled comfort. Prima Donna lingerie features timeless designs and innovative fabrics, embodying enduring quality and sensuality.
Town Shop’s Selection of Prima Donna Products
Town Shop offers a wide selection of Prima Donna lingerie, encompassing various styles such as the Prima Donna Twist bra, Prima Donna plunge bra, Prima Donna sports bra, Prima Donna strapless bra, and more. Browse through an exquisite selection of Prima Donna underwear featuring styles like Full briefs, High Cut briefs, hotpants, thongs, and intricate lace panty styles.
Town Shop’s curated collection of Prima Donna lingerie comprises coveted selections like Prima Donna Deauville bras, Prima Donna Every Woman, Prima Donna Figuras, Prima Donna Hyde Park, Prima Donna Livonia, Prima Donna Madison bras, Prima Donna, Prima Donna Montara, Prima Donna Satin, Prima Donna Seamless, Prima Donna Sophora, Prima Donna The Game, and Prima Donna Twist East End.
Visual appeal and craftsmanship
Prima Donna seamlessly blends comfort and sophistication through intricate lacework, delicate embroidery, and luxurious fabrics. The brand offers a diverse range of styles, from classic to contemporary, all prioritizing the perfect fit. Prima Donna bras and other lingerie styles provide elegance and comfort for women of all sizes and set the standard for an exquisite lingerie collection.
Comfort and Support
Prima Donna lingerie is renowned for its remarkable comfort and exceptional support, achieved through precise craftsmanship and attention to detail. The Prima Donna bra and panty collection features meticulously designed, premium materials that offer unparalleled support, and contour. Seamless designs and adjustable features ensure an impeccable fit, while plush fabrics caress the skin for all-day comfort. The brand’s commitment to support extends to a wide range of sizes, accommodating various body types. With their innovative approach to lingerie, Prima Donna ensures a perfect blend of comfort and confidence for every wear.
Sizing and Fit Options
Prima Donna is celebrated for its inclusive sizing and exceptional fit options, catering to a diverse range of body shapes and proportions. From petite to plus sizes, their products are meticulously designed to provide optimal support and comfort without compromising style. With an extensive array of band and cup sizes, and panty styles including high-waisted, hipsters, and thongs Prima Donna ensures a tailored fit for all, promoting confidence and self-assurance for women of diverse proportions.