B.Up
Over 61,000 Happy Customers & Counting
Thank you ,
I’m very pleased with the garments I received. I intend to continue being a long time customer of the Town Shop.”
Thanks Pat!
Renee
I'm getting excellent quality for my money. Thank you to everyone at this terrific store for your help and good will.
Helen
I have recently purchased several gift items for my wife. The items have been of high quality, great pricing and excellent customer service. The photos are great representations of what we actually received. I am not surprised. They've been doing this for over a hundred years. Brava Town Shop. Thank you!!! See you again soon.
Jay
I have shopped at the Town Shop on Manhattan’s upper west side for fifty years: the stock is awesome and the service crème-de-la-crème. Treat yourself!
Ann
Fantastic lingerie and bathing suit and pajama shop. I have been going for decades - the selection is great and the staff - especially for bra fittings are so helpful and knowledgeable.
Donna
Extremely happy with every item I ordered. Including this one. Perfect fit. True to size and looks exquisite! I called the shop to thank them for offering such exceptional pieces.
Rebekah
Very good return service. Thank you.
Penny
Great quality and super cute suit. Shipped very quickly. I’d definitely order through Townshop again!
Michelle
The Town Shop introduced me to this brand (Empreinte) years ago and I have stayed with it in bras and swimsuits. I no longer live in NYC but am grateful to be able to order from them.
Vickie
B.Up
A Closer Look at the Brand
B Up is a women's sleepwear and loungewear brand committed to redefining comfort and style through luxurious fabrics and contemporary designs. The brand seamlessly blends elegance with functionality, offering a diverse collection ranging from cozy pajama sets to effortlessly chic loungewear. B Up caters to modern women seeking both comfort and elegance in their leisurewear.
Town Shop’s Selection of B.Up Products
Indulge in the exclusive B Up sleepwear and loungewear collection at Town Shop, offering a blend of luxury, comfort, and style. Elevate your loungewear with B Up's chic and cozy loungewear collection featuring a range of options such as B Up pajamas, yoga pants, jogger pants, tank tops, long-sleeved tops, boxer shorts, camisoles, chemises, robes, tank gowns, and pullovers.
Our selection of B Up designs comprises B Up Beyond, B Up Alissa, B Up Brenda, B Up Calypso, B Up Laguna, B Up Leslie, and B Up Penelope.
Visual appeal and craftsmanship
B Up embodies a distinctive blend of simplicity and elegance showcasing soft, breathable fabrics, soothing pastel hues, and minimalistic accents. Each garment offers a flattering, relaxed fit, prioritizing comfort without compromising on fashion. The brand’s meticulous attention to detail ensures that every item is both timeless and chic.
Comfort and Support
B Up stands out with its signature blend of opulent fabrics and ergonomic designs, elevating comfort and support. Each meticulously crafted piece, made from breathable cotton blends and soft, stretchable materials, ensures a perfect fit. B Up's innovative designs and supportive nightwear prioritize unrestricted movement, fostering a sense of ease and relaxation for every woman.
Sizing and Fit Options
B Up prioritizes a comfortable fit with its extensive size range, and its dedication to catering to diverse body types. In addition to the standard sizing, the brand offers personalized fit options, including adjustable straps and waistbands, ensuring that each woman can customize her sleepwear for an ideal fit. B Up empowers women to embrace their individuality and indulge in unparalleled comfort in their loungewear and sleepwear.
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